+700%
+100%
50%
Increase in Top 10
Keywords
Increase in Top 3
Keywords
Map Visibility
Growth
The Challenge
The London-based barbershop relied heavily on local foot traffic and direct branded search, leaving large volumes of high-intent organic search volume uncaptured. Competing in a saturated UK metro market with hard keyword difficulty, the business was unranked or buried on secondary search pages for primary search terms across Central and West London service areas.
The Business
A local barbershop operating in London, UK, offering men’s haircuts, beard styling, and traditional grooming services.
The Goal
The campaign focused on building local search authority, driving non-branded keyword rankings into the Top 3 and Top 10 positions on Google.co.uk, and increasing direct customer actions via Google Business Profile.
The Strategy
Step 1: Rebuild the SEO Foundations
Conducted a site audit to fix technical errors, metadata gaps, and on-page structures. Re-optimized core landing pages and service terms to target high-intent local search queries.
Step 2: Expand Non-Branded Search Visibility
Targeted broad commercial keywords (Barbers, London barbers, Men’s barbers London) alongside localized terms across key London districts (Euston, Victoria, Fitzrovia, Paddington, Baker Street).
Step 3: Strengthen Local SEO & Backlink Authority
Optimized the Google Business Profile listing to improve Map Pack visibility. Executed a guest posting campaign to build domain authority against high-difficulty local competitors.
Results & Performance
Google Business Profile Metrics
- Total Searches: 14,125
- Views: 5.4K Total Views (Search Views: 3.64K / +3%, Maps Views: 1.76K / +39%)
- Total Customer Actions: 5.3K Total Activities
- Phone Calls: 145
- Website Visits: 98
- Direction Requests: 28
- Reviews: 287 Reviews (4.1 Average Rating)
Keyword Ranking Distribution
- Keywords Up: 17
- Top 3 Positions: 12 / 29 keywords
- Top 10 Positions: 24 / 29 keywords
- Top 20 Positions: 29 / 29 keywords
Keyword Ranking Performance Table
| Keyword | Volume | Baseline Rank | Final Rank | Change |
| Barbers | 226,000 | Unranked | #7 | Top 10 |
| London barbers | 196,000 | Unranked | #3 | Top 3 |
| Barber shop | 117,000 | #64 | #11 | +53 |
| Best barbers in London | 78,000 | Unranked | #7 | Top 10 |
| Men’s barbers London | 10,000 | Unranked | #3 | Top 3 |
| Barber shop near me | 1,400 | Unranked | #6 | Top 10 |
| Barber near me | 2,300 | Unranked | #5 | Top 5 |
| Barbers central london | 800 | Unranked | #4 | Top 5 |
| Barbers victoria | 800 | #23 | #1 | #1 Spot |
| Beard barber london | 600 | #18 | #1 | #1 Spot |
| Fitzrovia Barbers | 150 | #64 | #2 | +62 |
| Barbers Euston | 30 | Unranked | #1 | #1 Spot |
| Barber shop fitzrovia | 10 | Unranked | #1 | #1 Spot |
| Barbers near me | 10 | Unranked | #1 | #1 Spot |
| Paddington Barber | 150 | Unranked | #1 | #1 Spot |
| Barber Victoria London | 150 | Unranked | #2 | Top 3 |
| Barber shop Victoria | 200 | Unranked | #2 | Top 3 |
| Men’s barbers near me | 150 | Unranked | #2 | Top 3 |
| Barber nearby | 150 | Unranked | #3 | Top 3 |
| Barbers Tottenham court Road | 100 | Unranked | #4 | Top 5 |
| Baker Street Barber | 150 | Unranked | #5 | Top 5 |